Givers
Gain
BNI's
founder Ivan Misner has created an organisation that is spiritual at
its core and business-like in its working. It teaches the world
everyday, you celebarte other people's success and they will
celebrate you. BNI is not just about networking, it is an experience
that you cannot afford to miss.
“The
target given to me is very low. I can do far better than this.” No,
this is not an overconfident salesperson speaking in a typical sales
conference. This is a BNI meeting where the member is disappointed
with the revenue target given to him by the leadership team, that too
not in terms of what he will earn, but what he will give. Yes, you
guessed it right, he is unhappy with the `Giving Target`, an unheard
of philosophy for many. At BNI, members strive to fulfill their
giving target, that is, the amount of business they will generate for
their fellow members. They are not explicitly concerned about what
they will receive, for that is being addressed by others.
BNI is a one of its kind networking forum for entrepreneurs, where business is purely generated through referrals. I joined BNI four months ago and I have been fascinated by what I see, experience, give and receive everyday. We meet once a week to generate referrals for our fellow members. It is fascinating to see how members compete with one another to give more.
The BNI philosophy is based upon the karma theory of what goes around, comes around. This essentially means if you give, you will receive – that is the law of life. If you do good to others, they will do good to you. It is a very selfless way of fulfilling one's selfish objectives. Yes, everyone joins BNI to make money, but quickly realise that the quicker way to receive abundance is to help fellow members earn the moolah. The beauty of the process is not who will make the first move. The system works to clockwork precision, with giving being the principal philosophy. No one waits for the other person to give first, they are more than eager to take the first step.
BNI is a one of its kind networking forum for entrepreneurs, where business is purely generated through referrals. I joined BNI four months ago and I have been fascinated by what I see, experience, give and receive everyday. We meet once a week to generate referrals for our fellow members. It is fascinating to see how members compete with one another to give more.
The BNI philosophy is based upon the karma theory of what goes around, comes around. This essentially means if you give, you will receive – that is the law of life. If you do good to others, they will do good to you. It is a very selfless way of fulfilling one's selfish objectives. Yes, everyone joins BNI to make money, but quickly realise that the quicker way to receive abundance is to help fellow members earn the moolah. The beauty of the process is not who will make the first move. The system works to clockwork precision, with giving being the principal philosophy. No one waits for the other person to give first, they are more than eager to take the first step.
Before
joining BNI, I knew that the way to become successful was to make
others successful. But I did not know that this philosophy could be
run as a system. Week after week, members strive to provide
references to their colleagues not just because it may benefit them
too eventually, but also because there is an inherent joy in giving.
Appreciation and recognition platforms are skewed towards the givers.
The maximum applause is reserved for the givers and contributors in
the chapter. It is fascinating to see how even highly successful
entrepreneurs happily submit themselves to a system which is not only
demanding in terms of discipline – punctuality, attendance, etc –
but also hold them accountable for their performance, primarily
measured on giving parameters.
Having worked for a long time in the corporate world, I can understand the frustration that comes from always being under the scanner for achieving one's own performance targets. Here, it is different. Your targets are others' responsibility. Your responsibility is to enable others' targets. If every organisation looked to collaborate rather than merely internally compete, we'll have many more happy corporate professionals. BNI teaches the world everyday, you celebarte other people's success and they will celebrate you.
The thing that fascinates me about BNI is you can without any inhibition ask for help in getting business. It is not a typical social networking organisaton where people meet to socialise. Here, the members `also socialise`. Members go out of the way to ensure their colleagues get good referrals. While there is no guarantee of business conversion, you get tens of salespeople working for you by simply paying the yearly membership fee. The most proven way to get quality business is through referrals – not cold calls, not mailers, not advertisements. BNI has perfected the art of generating referrals by creating a water-tight yet dynamic system.
BNI's founder Ivan Misner has created an organisation that is spiritual in its core and businesslike in its working. He has ensured BNI not just helps members transact business, but also provides training on various aspects of giving and receiving business. The philosophy of give and take is institutionalised within BNI. The organisation has taken the age old philosophy out of the text book and converted it into a living phenomenon. It is indeed incredibly fascinating that across the world, once a week, entrepreneurs attend their respective chapter meetings to give, receive, bond and grow.
BNI is not just a business platform, it also brings together people with different personality traits to add to the overall strength and dynamism of each chapter. Here, business is the factor that gets people in, but it is bonding with fellow members that keeps them from going out. While business is what the organisation promotes, it is based upon the fundamental values of team work, care and empathy. BNI thus is not just about networking, it is an experience that you cannot afford to miss.
Having worked for a long time in the corporate world, I can understand the frustration that comes from always being under the scanner for achieving one's own performance targets. Here, it is different. Your targets are others' responsibility. Your responsibility is to enable others' targets. If every organisation looked to collaborate rather than merely internally compete, we'll have many more happy corporate professionals. BNI teaches the world everyday, you celebarte other people's success and they will celebrate you.
The thing that fascinates me about BNI is you can without any inhibition ask for help in getting business. It is not a typical social networking organisaton where people meet to socialise. Here, the members `also socialise`. Members go out of the way to ensure their colleagues get good referrals. While there is no guarantee of business conversion, you get tens of salespeople working for you by simply paying the yearly membership fee. The most proven way to get quality business is through referrals – not cold calls, not mailers, not advertisements. BNI has perfected the art of generating referrals by creating a water-tight yet dynamic system.
BNI's founder Ivan Misner has created an organisation that is spiritual in its core and businesslike in its working. He has ensured BNI not just helps members transact business, but also provides training on various aspects of giving and receiving business. The philosophy of give and take is institutionalised within BNI. The organisation has taken the age old philosophy out of the text book and converted it into a living phenomenon. It is indeed incredibly fascinating that across the world, once a week, entrepreneurs attend their respective chapter meetings to give, receive, bond and grow.
BNI is not just a business platform, it also brings together people with different personality traits to add to the overall strength and dynamism of each chapter. Here, business is the factor that gets people in, but it is bonding with fellow members that keeps them from going out. While business is what the organisation promotes, it is based upon the fundamental values of team work, care and empathy. BNI thus is not just about networking, it is an experience that you cannot afford to miss.
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